Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage.
- Type:
- boek
- Titel:
- Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage.
- Jaar:
- 2009
- Taal:
- Engels
- Uitgever:
- Hoboken : Wiley, 2009
- Paginering:
- XXV, 380 p. : ill.
- Plaatsnummer:
- PENTA.351.31 ESTY 09 (PENTA)
- ISBN:
- 9780470393741
- Samenvatting:
- "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company?s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
- Permalink:
- http://bibtest.howest.be/catalog/hws01:001929612
