Consumer economics : issues and behaviors.

Type:
boek
Titel:
Consumer economics : issues and behaviors.
Auteur:
Goldsmith, Elizabeth B.
Jaar:
2009
Taal:
Engels
Uitgever:
Upper Saddle River : Pearson, 2009
Paginering:
XXIII, 504 p. : ill.
Plaatsnummer:
GKG.TX335 GOLD 2009 (Graaf Karel de Goedelaan Kortrijk)
ISBN:
9780131590496
Samenvatting:
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world-all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.Anyone interested in consumer behavior.
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http://bibtest.howest.be/catalog/hws01:001930684