Public relations in Asia pacific : communicating effectively across cultures
- Type:
- boek
- Titel:
- Public relations in Asia pacific : communicating effectively across cultures
- Jaar:
- 2009
- Taal:
- Engels
- Uitgever:
- Singapore : John Wiley & Sons, 2009
- Paginering:
- X, 230 p.
- Plaatsnummer:
- PENTA.091 DEVE 09 (PENTA)
- ISBN:
- 9780470824306
- Onderwerp:
- Go international
International office
Public relations - Samenvatting:
- Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a first-rate refresher for the established professional.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:001933455
