The victory lab : the secret science of winning campaigns
- Type:
- boek
- Titel:
- The victory lab : the secret science of winning campaigns
- Jaar:
- 2012
- Taal:
- Engels
- Uitgever:
- New York : Crown, c2012
- Paginering:
- 357 p. ; 25 cm.
- Plaatsnummer:
- PENTA.330.3 ISSE 12 (PENTA)
- ISBN:
- 9780307954794
9780307954817 - Onderwerp:
- Internet in political campaigns
Political campaigns
Political campaigns Technological innovations
Political campaigns Psychological aspects
Political science / political process / elections
Psychology / movements / behaviorism
Political science / political ideologies / democracy - Samenvatting:
- Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques - which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods - and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics., "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--
- Permalink:
- http://bibtest.howest.be/catalog/hws01:001965347
