Search analytics for your site : conversations with your customers
- Type:
- boek
- Titel:
- Search analytics for your site : conversations with your customers
- Jaar:
- 2011
- Taal:
- Engels
- Uitgever:
- Brooklyn (N.Y.) : Rosenfeld Media, c2011
- Paginering:
- Xvii, 199 p. : col. ill. ; 23 cm.
- Plaatsnummer:
- PENTA.528 ROSE 11 (PENTA)
- ISBN:
- 9781933820200
1933820209 - Onderwerp:
- Web usage mining
Internet searching
Internet users Statistics Data processing
Web site development - Samenvatting:
- "When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover., How site search analytics can save your butt -- Site search analytics in a nutshell -- Pattern analysis -- Failure analysis -- Session analysis -- Audience analysis -- Goal-based analysis -- Practical tips for improving search -- Practial tips for improving site navigation and metadata -- Practical tips for improving content -- Bridging web analytics and user experience.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:002032578
