Joe La Pompe 100 visual ideas, 1000 great ads.

Type:
boek
Titel:
Joe La Pompe 100 visual ideas, 1000 great ads.
Auteur:
La Pompe, Joe; Koedinger, Mike
Jaar:
2012
URL:
http://www.joelapompe.net/ (Howest) Related website
Taal:
Engels
Uitgever:
Luxembourg : Maison Moderne, 2012
Paginering:
224 p. : ill.
Plaatsnummer:
PENTA.754.1 POMP 12 (PENTA)
ISBN:
9783899554625
Samenvatting:
In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subject s from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.
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