Gamification in tourism : designing memorable experiences

Type:
boek
Titel:
Gamification in tourism : designing memorable experiences
Auteur:
Bulencea, Paul; Egger, Paul
Jaar:
2015
Taal:
Engels
Uitgever:
Norderstedt : Books on demand, 2015
Paginering:
188 p.: ill.
Plaatsnummer:
SQR.375.9 BULE 15 (Luipaardstraat Kortrijk)
ISBN:
9783734759673
Onderwerp:
Experience Design
Gamification
Tourism Games
Samenvatting:
Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
Permalink:
http://bibtest.howest.be/catalog/hws01:002212331