Trend-Driven Innovation : beat Accelerating Customer Expectations

Type:

boek

Titel:

Trend-Driven Innovation : beat Accelerating Customer Expectations

Auteur:

Luthy, Maxwell; Mason, Henry; Mattin, David

Jaar:

2015

Taal:

Engels

Uitgever:

New Jersey : John Wiley & Sons, 2015

Paginering:

336 p.: ill.

Plaatsnummer:

PENTA.305.1 MASO 15 (PENTA)

ISBN:

9781119076315

Onderwerp:

Organisaties Innovatie
Organisaties Trends

Samenvatting:

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

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