Lifestyle brands : a guide to aspirational marketing
- Type:
- boek
- Titel:
- Lifestyle brands : a guide to aspirational marketing
- Jaar:
- 2013
- Taal:
- Engels
- Uitgever:
- Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
- Paginering:
- XIV, 141 p. : ill. ; 24 cm.
- Plaatsnummer:
- PENTA.369.1 SAVI 13 (PENTA)
- ISBN:
- 9781137285928
- Onderwerp:
- Branding (Marketing)
Consumer behavior
Lifestyles
Merken
Product management - Samenvatting:
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:002266071
