The power of visual storytelling : how to use visuals, videos, and social media to market your brand

Type:
boek
Titel:
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Auteur:
Walter, Ekaterina; Gioglio, Jessica
Jaar:
2014
Taal:
Engels
Uitgever:
New York : McGraw-Hill, 2014
Paginering:
X, 221 p.: ill.
Plaatsnummer:
PENTA.369.1 WALT 14 (PENTA)
ISBN:
9780071823937
007182393X
Onderwerp:
Viral marketing
Internet marketing
Samenvatting:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Permalink:
http://bibtest.howest.be/catalog/hws01:002342004