Consumer behaviour : a European perspective

Type:

boek

Titel:

Consumer behaviour : a European perspective

Auteur:

Solomon, Michael R.; Askegaard, Søren; Bamossy, Gary J.

Jaar:

2016

Taal:

Engels

Uitgever:

Harlow : Pearson, 2016

Paginering:

XXV, 706 p.: ill.

Nota:

Revised edition of Consumer behaviour, 2013.

Plaatsnummer:

PENTA.369.1 SOLO 16 (PENTA)

ISBN:

9781292116723

Onderwerp:

Consumer behavior

Samenvatting:

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.

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