Consumer behaviour : a European perspective

Type:
boek
Titel:
Consumer behaviour : a European perspective
Auteur:
Solomon, Michael R.; Askegaard, Soren; Bamossy, Gary J.
Jaar:
2016
Taal:
Engels
Uitgever:
Harlow : Pearson, 2016
Paginering:
XXV, 706 p.: ill.
Nota:
Revised edition of Consumer behaviour, 2013.
Plaatsnummer:
SQR.369.1 SOLO 16 (Luipaardstraat Kortrijk)
ISBN:
9781292116723
Onderwerp:
Consumer behavior
Samenvatting:
Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
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