Influencer marketing

Type:

boek

Titel:

Influencer marketing

Auteur:

Aguiar, Tatiana Domingues; van Reijmersdal, Eva

Jaar:

2018

Taal:

Nederlands

Uitgever:

Amsterdam : SWOCC, 2018

Paginering:

108 p.

Plaatsnummer:

PENTA.369.1 SWOC 18 (PENTA)

ISBN:

9789076802763

Onderwerp:

marketing

Samenvatting:

Social influencers have become extremely popular. Influencer's success is illustrated by overwhelming numbers of followers, likes, tweets and retweets. As a result, more and more brands are interested in influencer marketing. However, it is often hard to decide whether influencer marketing is a valuable tool and whether it benefits your objectives. This publication provices insights into the key characteristics of influencer marketing and helps you decide wheter influencer marketing fits you business strategy.

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