100 things every designer needs to know about people

Type:
boek
Titel:
100 things every designer needs to know about people
Auteur:
Weinschenk, Susan
Jaar:
2020
Taal:
Nederlands
Uitgever:
[S.l.] : Peachpit Press, 2020
Paginering:
244 p.: ill.
Plaatsnummer:
PENTA.770.6.WEIN 20 (PENTA)
ISBN:
9780136746911
Onderwerp:
Consumentengedrag
Design thinking
Samenvatting:
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
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