Consumer behaviour : a European perspective

Type:

boek

Titel:

Consumer behaviour : a European perspective

Auteur:

Solomon, Michael R.; Askegaard, Søren; Hogg, Margaret K.; Bamossy, Gary J.

Jaar:

2019

Taal:

Engels

Uitgever:

Harlow : Pearson, 2019

Paginering:

Xxxiii, 612 p. ; ill.

Plaatsnummer:

SJS.BOEK.369.1.SOLO.19 (SJS)

ISBN:

9781292245423

Onderwerp:

Consumentengedrag

Samenvatting:

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.

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http://bibtest.howest.be/catalog/hws01:003110323