Generation ZAlpha : connecting with the next micro-generation.

Type:

boek

Titel:

Generation ZAlpha : connecting with the next micro-generation.

Auteur:

Leyts, Maarten

Jaar:

2023

Taal:

Engels

Uitgever:

Leuven : LannooCampus, 2023

Paginering:

141 p. : ill.

Plaatsnummer:

PENTA.308.4 LEYT 23 (PENTA)

ISBN:

9789401463799

Onderwerp:

Gen Z
Generation Z
Jongeren
Jongerencultuur

Samenvatting:

'Generation ZAlpha' is a playbook that guides you through the changes in marketing and communica­tion to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.

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