Guerilla marketing : easy and inexpensive strategies for making big profits from your small business
- Type:
- boek
- Titel:
- Guerilla marketing : easy and inexpensive strategies for making big profits from your small business
- Jaar:
- 2007
- Taal:
- Engels
- Uitgever:
- Boston : Houghton Mifflin Company, 2007
- Paginering:
- XII, 368 p.
- Plaatsnummer:
- PENTA.369.1 LEVI 2007 (PENTA)
- ISBN:
- 9780618785919
- Onderwerp:
- Marketing
- Samenvatting:
- An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:003536017
