Hooked : how to build habit-forming products
- Format:
- book
- Title:
- Hooked : how to build habit-forming products
- Year:
- 2014
- Language:
- English
- Publisher:
- [North Charleston, S.C.] : [CreateSpace], [2014]
- Description:
- 146 p. ill.
- Call number:
- PENTA.341 EYAL 14 (PENTA)
- ISBN:
- 9780615978628
0615978622
1494277530
9781494277536 - Subject:
- Product design Planning
New products Psychological aspects
Consumer behavior
Habit - Summary:
- Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:003536189?locale=en
