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1. Ingredient Branding
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Author:
Kotler, Philip; Pfoertsch, Waldemar
Publisher:
Springer Berlin Heidelberg 2010
Format:
e-book
2. H2H Marketing
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Author:
Kotler; Pfoertsch, Waldemar; Sponholz, Uwe
Publisher:
Springer International Publishing 2021
Format:
e-book
3. B2B Brand Management
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Author:
Kotler, Philip; Pfoertsch, Waldemar; Michi, I.
Publisher:
Springer Berlin Heidelberg 2006
Format:
e-book
4. Transformational Sales
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Author:
Kotler, Philip; Dingena, Marian; Pfoertsch, Waldemar
Publisher:
Springer International Publishing 2016
Format:
e-book
5. H2H Marketing: Case Studies on Human-to-Human Marketing
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Author:
Philip Kotler; Haas, Maximilian; Pfoertsch, Waldemar; Sponholz, Uwe
Publisher:
Springer Nature (Textbooks & Major Reference Works) 2023
Format:
e-book