Identifying hidden needs : creating breakthrough products.

Type:

boek

Titel:

Identifying hidden needs : creating breakthrough products.

Auteur:

Goffin, Keith; Koners, Ursula; Lemke, Fred

Jaar:

2010

Taal:

Engels

Uitgever:

Hampshire : Palgrave, 2010

Paginering:

XXIV, 261 p. : ill.

Plaatsnummer:

PENTA.369.1 GOFF 10 (PENTA)

ISBN:

9780230219762

Onderwerp:

369.1

Samenvatting:

Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this. From a top author team with a wealth of experience in the industry and the academic field, Identifying Hidden Needs is full of practical examples and case studies on real products and services. From Coca-Cola to Bentley, Procter and Gamble to IKEA, Identifying Hidden Needs explains why these companies have been so successful.

Permalink:

http://bibtest.howest.be/catalog/hws01:001932637