Emotional branding : the new paradigm for connecting brands to people

Type:
boek
Titel:
Emotional branding : the new paradigm for connecting brands to people
Auteur:
Gobé, Marc
Jaar:
2009
Taal:
Engels
Uitgever:
New York : Allworth Press, 2009
Paginering:
XXXIV, 325 p. : ill. ; 23 cm.
Plaatsnummer:
SQR.369.1 GOBE 09 (Luipaardstraat Kortrijk)
ISBN:
9781581156720
Onderwerp:
Branding (Marketing)
Consumers' preferences
Motivation research (Marketing)
Samenvatting:
A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.
Permalink:
http://bibtest.howest.be/catalog/hws01:002360845