Emotional branding : the new paradigm for connecting brands to people
- Type:
- boek
- Titel:
- Emotional branding : the new paradigm for connecting brands to people
- Jaar:
- 2009
- Taal:
- Engels
- Uitgever:
- New York : Allworth Press, 2009
- Paginering:
- XXXIV, 325 p. : ill. ; 23 cm.
- Plaatsnummer:
- PENTA.369.1 GOBE 09 (PENTA)
- ISBN:
- 9781581156720
- Onderwerp:
- Branding (Marketing)
Consumers' preferences
Motivation research (Marketing) - Samenvatting:
- A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:002360845
