The lovemarks effect : winning in the consumer revolution.

Type:

boek

Titel:

The lovemarks effect : winning in the consumer revolution.

Auteur:

Cassano, Silvano; Downer, Roger; Roberts, Kevin

Jaar:

2006

Taal:

Engels

Uitgever:

New York : powerHouse, cop. 2006

Paginering:

272 p. : ill.

Plaatsnummer:

PENTA.369.1 ROBE 06 (PENTA)

ISBN:

9781576872673

Onderwerp:

Consumentengedrag
Marketing
Merken
Merkenbeleid

Samenvatting:

Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.

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