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1. Consumer behaviour : a European perspective
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Author:
Solomon, Michael R.; Askegaard, Søren; Bamossy, Gary J.
Publisher:
Harlow : Pearson, 2016
Year:
2016
Format:
book
2. Consumer behavior
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Author:
Kardes, Frank R.; Cronley, Maria L.; Cline, Thomas W.
Publisher:
Stamford : Cengage Learning, 2015
Year:
2015
Format:
book
3. Small data : the tiny clues that uncover huge trends
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Author:
Lindström, Martin
Publisher:
New York (N.Y.) : St. Martin's press, 2016
Year:
2016
Format:
book
4. Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
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Author:
Revella, Adele
Publisher:
Hoboken, New Jersey : Wiley, 2015
Year:
2015
Format:
book
5. The Gen Z frequency : how brands tune in and build credibility
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Author:
Witt, Gregg L.; Baird, Derek E.
Publisher:
London : Kogan Page, 2018
Year:
2018
Format:
book
6. Lifestyle brands : a guide to aspirational marketing
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Author:
Saviolo, Stefania; Marazza, Antonio
Publisher:
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Year:
2013
Format:
book
7. Hooked : how to build habit-forming products
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Author:
Eyal, Nir; Hoover, Ryan
Publisher:
[North Charleston, S.C.] : [CreateSpace], [2014]
Year:
2014
Format:
book
8. Brandwashed : hoe bedrijven ons manipuleren en overhalen om te kopen
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Author:
Lindstom, Martin
Publisher:
Utrecht : Bruna, 2012
Year:
2012
Format:
book
9. Nudge : improving decisions about health, wealth, and happiness
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Author:
Thaler, Richard H.; Sunstein, Cass R.
Publisher:
New York : Penguin Books, 2009
Year:
2009
Format:
book
10. Online consumer behavior : theory and research in social media, advertising, and e-tail
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Author:
Close, Angeline
Publisher:
New York : Routledge, 2012
Year:
2012
Format:
book